Curious Narratives
The Ludwig 6 in Munich, the flagship location for the Dross & Schaffer Group, approached us to conceptualize their storefront window design. Our aim was to create a design that not only embodies striking aesthetics but also effectively conveys the brand's essence and story, all while being attention-grabbing and thought-provoking.
Our concept for these storefront displays is intentionally minimalist, emphasizing the "less is more" to ensure a clean and captivating and narrative presentation. Maintaining its compellingness, the design transitions from daytime to nighttime.
Furthermore, our approach is to regularly refresh the display, ensuring that it consistently engages and resonates with passersby, making it a standout feature with a strong and enduring visual impact.
